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An integrated marketing mix refers to the cohesive combination of the 4Ps of marketing—Product, Price, Place, and Promotion—working together harmoniously to deliver a unified and consistent

Why Do Companies Segment Markets? Market segmentation is the process of dividing a broad consumer or business market into smaller, more manageable groups

A firm may sell a major brand or business to another firm for several strategic or financial reasons, including: Common Reasons for Selling

Strategic planning is a process in which an organization’s leaders define their vision for the future and identify their organization’s goals and objectives. Marketing

Portfolio planning is the process of evaluating and managing a company’s collection of business units, products, or investments to ensure optimal performance and

Marketing is just as important for not-for-profit organizations (NPOs) as it is for profit-driven businesses, though the goals may differ. Here’s why: 1. Visibility & Awareness NPOs

Consumer-Generated Marketing (CGM): Definition Consumer-generated marketing (CGM), also known as user-generated content (UGC) marketing, is a strategy where brands leverage content created by

Concept of Customer Relationship Management (CRM) Customer Relationship Management (CRM) refers to the strategies, technologies, and practices that businesses use to manage and

Customer Lifetime Value (CLV) and Customer Equity are closely related metrics that both focus on the long-term value of customers to a business,

Marketing orientations (or philosophies) refer to the guiding principles that shape how a company approaches its marketing efforts. There are five primary marketing orientations,