The basics of Neuromarketing
What is Neuromarketing? Neuromarketing is the study of how the brain responds to marketing stimuli. By using advanced technologies such as functional MRI (fMRI), electroencephalography (EEG), and eye-tracking, businesses can analyze brain activity, emotional reactions, and subconscious preferences. This data helps marketers design more effective advertisements, product packaging, and brand experiences that resonate deeply with