Mirajul.xyz: Blog for Tech Learning & Education Resources! Explore expert tips and tutorials on Tech Learning like digital marketing, web design etc. & Education Resources for BBA, MBA, CMA, and CSE students.
What is Marketing? Marketing is the process of identifying, anticipating, and satisfying customer needs and wants profitably. It involves researching, promoting, selling, and distributing products or services to the right audience through effective strategies. Marketing includes activities such as: Market research Product development Pricing strategies Advertising & promotion Sales & distribution Customer engagement & retention
The Net Promoter Score (NPS) and branding are deeply interconnected, forming a bidirectional relationship where each influences and informs the other. Understanding this connection is essential for businesses aiming to enhance customer loyalty and brand equity. 1. Branding Drives NPS First and foremost, strong branding plays a crucial role in shaping NPS. Customer Loyalty and
Digital media offers multichannel organizations a range of opportunities to enhance their marketing strategy across the purchase cycle. Here’s how a low-cost airline, for example, can apply digital marketing: Advertising Medium Use display ads on websites or social media to create brand awareness and generate demand for products or services. Direct-Response Medium Employ targeted search
An effective digital marketing strategy integrates digital and traditional marketing channels to create a cohesive multichannel approach. Below are its key features: Alignment with Business and Marketing Strategy Must align with the organization’s overarching goals, such as a rolling three-year vision and specific annual priorities. Clear Objectives Define measurable goals for business and brand development,
The concept of paid, owned, and earned media is fundamental for understanding and developing a comprehensive digital marketing strategy. Here’s a concise breakdown of the three channels and their roles: Paid Media: Media where brands invest in advertisements to drive traffic, reach, or conversions. Examples: Online: Paid search (PPC), display ads, social media ads, and
The 5Ds of managing digital marketing interactions are as follows: Digital Devices: Consumers interact with businesses using various connected devices. Example: Smartphones, Tablets, Laptops, Desktop computers, TVs, Gaming devices, Virtual assistants (e.g., Amazon Echo), IoT (Internet of Things) devices. Digital Platforms: Major platforms enable most digital interactions via browsers or apps. Example: Social platforms: Facebook™,
