April 29, 2025
Barishal, Bangladesh

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MS Office MS Word

Beginner’s Guide for Design Menu in MS Word

The Design menu in Microsoft Word helps you create visually appealing and professional-looking documents. Let’s explore its key features and functionalities. 1. Document Formatting Group Themes: Choose from pre-designed themes that include a combination of colors, fonts, and effects to give your document a cohesive look. Colors: Customize the color palette to suit your document’s

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MS Office MS Word

Beginner’s Guide for Insert Menu in MS Word

The Insert menu in Microsoft Word is your gateway to enriching documents with multimedia, tables, and advanced elements. Let’s delve into its features and how to use them. 1. Pages Group Cover Page: Add a professionally designed cover page to your document. Blank Page: Insert a blank page anywhere in your document. Page Break: Start

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MS Office MS Word

Beginner’s Guide for Home Menu in MS Word

Microsoft Word is a versatile and powerful tool for creating documents, and the Home menu is one of its most frequently used tabs. Whether you’re writing an essay, preparing a report, or crafting a resume, the Home menu provides essential tools to format your text and design your document. Let’s explore each section of the

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Digital Marketing MBA

Applications of Digital Marketing

Digital media offers multichannel organizations a range of opportunities to enhance their marketing strategy across the purchase cycle. Here’s how a low-cost airline, for example, can apply digital marketing: Advertising Medium Use display ads on websites or social media to create brand awareness and generate demand for products or services. Direct-Response Medium Employ targeted search

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Digital Marketing MBA Notes

Key Features of Digital Marketing Strategy

An effective digital marketing strategy integrates digital and traditional marketing channels to create a cohesive multichannel approach. Below are its key features: Alignment with Business and Marketing Strategy Must align with the organization’s overarching goals, such as a rolling three-year vision and specific annual priorities. Clear Objectives Define measurable goals for business and brand development,

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Digital Marketing MBA Notes

Understanding Paid, Owned, and Earned Media

The concept of paid, owned, and earned media is fundamental for understanding and developing a comprehensive digital marketing strategy. Here’s a concise breakdown of the three channels and their roles: Paid Media: Media where brands invest in advertisements to drive traffic, reach, or conversions. Examples: Online: Paid search (PPC), display ads, social media ads, and

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Digital Marketing MBA Notes

5Ds of Digital Marketing Interactions

The 5Ds of managing digital marketing interactions are as follows: Digital Devices: Consumers interact with businesses using various connected devices. Example: Smartphones, Tablets, Laptops, Desktop computers, TVs, Gaming devices, Virtual assistants (e.g., Amazon Echo), IoT (Internet of Things) devices. Digital Platforms: Major platforms enable most digital interactions via browsers or apps. Example: Social platforms: Facebook™,

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